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ROI & ROAS Digital Marketing Matrix

Marketing High CPC

Model ROAS, ROI%, CPA, and multi-channel campaign comparison with funnel builder, goal planner, and CSV export — extends the AdSense suite. 100% client-side.

100% client-side

Campaign inputs

Ad spend ($)Attributed revenue ($)ConversionsClicks (optional — unlocks CPC & CVR)COGS / fulfillment (% of revenue)35%

Scale ready · Break-even ROAS 1.54x

ROAS4.40x

ROI186.0%

Profit$9,300

CPA$27.78

Spend: $5,000

Revenue: $22,000

Gross profit: $14,300

Conversions: 180

ROAS comparison

Primary campaign4.40x

Channel B2.80x

Channel C4.85x

Channel B

Spend ($)Revenue ($)ConversionsClicks (opt.)

COGS (35%)

Profitable · Break-even ROAS 1.54x

ROAS2.80x

ROI82.0%

Profit$2,870

CPA$56.45

Spend: $3,500

Revenue: $9,800

Gross profit: $6,370

Conversions: 62

Channel C

Spend ($)Revenue ($)ConversionsClicks (opt.)

COGS (35%)

Scale ready · Break-even ROAS 1.54x

ROAS4.85x

ROI215.6%

Profit$13,365

CPA$29.52

Spend: $6,200

Revenue: $30,100

Gross profit: $19,565

Conversions: 210

Educational marketing math only — pair with your analytics platform for attributed revenue. 100% client-side; campaign data never leaves this tab.